读麦-文翠：复活麦克卢汉的大脑（, (Paperback)
Product details
| Management number | 238567691 | Release Date | 2026/07/11 | List Price | US$15.20 | Model Number | 238567691 | ||
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读麦，就是阅读麦克卢汉，简写成"读麦"，是我模仿蒙古歌手独有的技巧"呼麦"编造的一个词，就算是发挥麦克卢汉所推崇的听觉思维吧。麦克卢汉是加拿大的传播学理论家和英语文学教授，以格言"媒介即信息"而闻名，他影响巨大的著作有《谷登堡群星》（1962）、《理解媒介：人的延伸》（1964）和《媒介即信息》（1967）。五六十年来，围绕麦克卢汉颇多争议，追随者奉他为先知，反对者贬他为巫师，他的理论热了冷、冷了热，他的文字很多人都说复杂难懂。那么，到了移动互联网的今天，我们应该怎样读麦呢？本书采用文本发生学等互联网思维来理解麦氏。
- 读麦-文翠：复活麦克卢汉的大脑（, (Paperback)
- Author: Blurb
- ISBN: 9798211958654
- Format: Paperback
- Publication Date: 2026-01-29
- Page Count: 314
| Book format | Paperback |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Computing & Internet |
| Publication date | March, 2024 |
| Pages | 314 |
| Subgenre | General |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | Blurb, Inc. |
| Original languages | Chinese |
| Language | Chinese |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.00 x 0.70 x 9.00 in |
| Assembled product weight | 1.02 lb |
| Bisac subject heading | Computers |
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